发布时间：2022-09-26
传承宝典｜有力治理和共同目标令家族基业长青
导语
对于那些为传承数代的家族提供服务的家族办公室，他们往往发现这些家族有一些明显的共同特征：有力的治理和共同的目标。本文通过对一家传承久远的大型家族的访谈，试图带您一起了解家族基业长青的究竟。
本文内容由雷梭勒家族办公室根据Stonehage Fleming文章编译整理，版权归原作者所有。
从14世纪初，Frescobaldi家族就开始在托斯卡纳（Tuscany）生产葡萄酒，现在家族已绵延到了第30代。我们采访了Tiziana Frescobaldi，以了解更多情况。
在管理家族企业的同时，保持家族上下一心并预防冲突，这一点具有挑战性。随着家族的发展，我们在家族成员进入企业方面引入了一些规则。对于那些有技能并有资格在公司担任运营职务的人来说，他们可以走管理之路，而对于那些希望在一定时间内获得经验的人来说，则有一条合作之路供他们选择。
我父亲那一代人具有远见，他们让家族以外的顾问参与了进来。我们则继续与外部的家族企业专家合作，包括营销人员、消费者研究人员和律师，以及葡萄种植专家。多年来，听取外部顾问的建议，给正确的未来领导人赋权，对于Frescobaldi家族企业的发展都至关重要。如今，我们的营业额已超过1.25亿欧元。我们各个庄园共计拥有1300公顷的葡萄园和600多名员工。
有力的治理结构对我们业务的顺利运行至关重要。Frescobaldi的业务分为两个角色截然不同的公司。控股公司负责管理公司股份。它的董事会由大多数家族成员组成，任命这些家族成员的目的是为了确保家族内的各个分支在董事会有均衡的地位。
另一方面，运营公司则管理企业的所有农业、生产和商业活动，以确保业务增长和盈利能力。董事会一半由非家族成员组成，董事会成员都是因其能力和经验而被选中。
要实现我们的首要目标——保持家族的团结，家族成员有一个共同的目标是关键。几年前，我父亲给我们的大家族写了一封信，表达了他对未来的愿望。在信中，他敦促下一代向前几代人学习他们能学到的东西，但要有勇气进行创新，并在他们认为合适的地方做出改变。作为一个家族，我们家族中的每一份子都在努力行动，以保持这种持续感和共同目标感。我们其中一个做法就是聚在一起，通过大型家族会议和较小规模的、不太正式的家庭会议进行会面。
自中世纪以来，Frescobaldis家族一直都是艺术赞助者。这是我们创立共同目标的另一种方式。今天，我们通过Artisti per Frescobaldi当代艺术奖支持艺术家。启动这个项目的一个主要原因是让我们与先古历史产生联系。这也是让年轻一代参与进来的好方法，因为艺术家们年龄相仿，语言相通。
英语原文
Longevity through robust governance and strong shared purpose
Now in its 30th generation, the Frescobaldi Family have been producing wine in Tuscany since the beginning of the 14th century. We caught up Tiziana Frescobaldi, to find out more.
Managing a business while preserving a family’s integrity and preventing conflict is challenging.As the family has grown, we’ve introduced a number of rules around family members admission to the business. There is a managerial path for those who are skilled and qualified to assume operative roles in the company and a collaboration path for those who wish to gain experience for a defined period.
My father’s generation had the foresight to involve advisers from outside the family.We continue to work with external family business specialists, including marketers, consumer researchers and lawyers as well as viniculture specialists. Over the years, it has been essential for the growth of the Frescobaldi business to take the advice of external advisers to empower the right future leaders. Today, our turnover is over €125m. We have 1,300 hectares of vineyards across the estates and over 600 employees.
Robust governance structures are crucial to the smooth-running of our business.The Frescobaldi business is divided into two companies with distinct roles. The holding company manages the company shares. Its board of directors is formed by a majority of family members, appointed with the aim of ensuring a balanced representation of all family branches.
On the other hand, the operating company manages all the business’ agricultural, production and commercial activities in order to ensure growth and profitability. The board of directors – half are non-family members – have all been chosen for their competence and experience.
A common purpose is key to achieving our number one goal – to keep the family united. Years ago, my father wrote the wider family a letter expressing his wishes for the future. In it, he urged the next generation to learn what they could from previous generations but to have the courage to innovate and make changes where they saw fit. As a family, we work hard to maintain that sense of continuity and common purpose. One way we do this is to come together and meet both at large family assemblies and smaller, less formal meetings.
The Frescobaldis have been patrons of the arts since the Middle Ages.It is another way we create a shared purpose. Today, we support artists through the Artisti per Frescobaldi Contemporary Art prize. One of the main reasons for launching the project was to connect to our ancestral history. It is also a great way to involve the younger generations – the artists are similar ages and speak the same language.
本文转载自雷梭勒家族办公室，如有侵权，敬请告知删除。
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